Coat of Arms

Brian Procell and Naghman Chaudry’s Coat of Arms, which opened May 4th, and aims to be the premier location for high end fitted caps in New York is looking pretty damn good. The 400 square foot retail space is brought to life by 70’s vintage flocked demask wallpaper, Ralph Lauren Studio Purple paint and mahogany shelving with brass accents. Stepping into the finished store after watching it literally being built from the ground up was nothing short of amazing. What originally was literally a dusty ass, raw all white space has become nothing short of a template for a high-end end urban menswear boutique.

The store plans to carry its own brand of custom fitted caps as well as a mix of street wear and fashion brands such as WESC, Eriffs, Secret Destiny, Evisu, Freemont and Subscript. In addition they will stock 80’s deadstock Starter, The North Face, and Obermeyer jackets and a selection of collectible toys. As well, they will also soon be acquiring some extensive vintage collections of Polo Sport USA. If you haven’t checked this store out yet, put it on your to do list and go holler at Brian or Naghman next time you’re stomping around the LES.

COAT OF ARMS
43 Clinton St (Between Stanton & Rivington)
New York, NY
Hours: 11am - 8pm, 7 days a week

More information can be found at
www.coatofarms.com

Coat of Arms Opening

This past Friday my boy, Brian Procell, feted the opening of his and partner Naghman Chaudry, Subscript founder and Triple Five Soul designer’s new store, Coat of Arms.

It started off with a champagne reception for press and industry from 7-9pm at the store then the afterparty kicked off down the block at 9pm at BARAMUNDI. The event was sponsored by WORSHIP WORTHY, KID ROBOT, TOKION, SINGHA BEER, KANGOL, KETEL ONE VODKA and STRICTLY FITTEDS and if this doesn’t give you any idea let me tell you, it was super hot. Unfortunately this extended to the temperature at the afterparty and I had to bounce after a while due to loss of a dangerous amount of body fluids.