Friday, June 22, 2007

Transformers Marketing - Optimash Prime



Alright, besides obviously getting the idea from the picture, you can see why this is a must have. All I can say is how masterfully exploitative of Hasbro, combining 2 of our most loved childhood memories into an explosive nostalgia fest. They don’t stop there either, tugging on my camp sensitive heartstrings with the following amazing copy…

The wacky potato is up to his usual antics, this time disguised as the fearless AUTOBOTS leader! He and his faction of taters are battling the evil DECEPTICONS. Starchy situations call for a quick change – from truck to robot! No ordinary fries, these are POTATOES IN DISGUISE!

Mix and match all the pieces to create all sorts of wacky looks! Potato body comes with mix and match OPTIMASH PRIME and potato parts.

Remember, you don’t have to play with it. There is no reason anyone has to catch you sitting on the floor surrounded by Potato Head parts and PlayDoh sobbing about how you didn’t have toys to play with when you were little. On the other hand, there is no reason to keep it in a pristinely preserved box high up on a shelf a la The 40 Year Old Virgin. While I’m still trying to figure out the happy medium for its place in my life run out and get one and maybe you can give me a bit of advice about how it might best work for me.

Optimash Prime
http://www.hasbro.com/default.cfm?page=ps_results&product_id=19670

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